ThinkingWorks, who make leading edge commercial ergonomic furniture, have been a client of ours for over 5 years. They are always looking to push the limits and grow their business. This year they decided to exhibit at one of the world’s largest furniture trade shows, Orgatec.
Following is a brief case study of what they did and how they did it. They are a fantastic success story and a great example for all businesses of what opportunities there are out there if you are willing to take the chance.
Orgatec is the largest and most prestigious exhibition in the world for commercial furniture manufacturers.
This year we decided to take the plunge and exhibit at the October exhibition, where we shared exhibition halls with over 700 manufacturers from all over the world, most notably Europe, and USA – some with annual turnovers in the $Billions!
There was a lot of planning that took place leading up to the big event and with that understanding the effect on our cash-flow, regardless of whether we were successful.
The investment was substantial – around $200,000 in total. The good news was that the brand new products we showed on our stand were considered “refreshing” and “designed with the right amount of warmth”, with several visitors telling us that we had the most inspiring furniture at the show.
Word got around quickly with some of the World’s largest and most Avant Guard manufacturers sending their designers to check out our products. Even some of our Australian customers were blown away with how we compared on the world stage.
Apart from the interest we’re now getting for our products, including forward orders which have already more than paid for the cost of attending the show, it was a lot of fun to show what Australian design and manufacturing can offer.
If you would like to discuss how taking up opportunities in your particular industry could be achieved don’t hesitate to contact us to discuss.
Kreston Stanley Williamson Team
*Correct as of November 2016
*Disclaimer – this article has been produced by Kreston Stanley Williamson as a service to its clients and associates. The information contained in the article is of general comment only and is not intended to be advice on any particular matter. Before acting on any areas contained in this article, it is imperative you seek specific advice relating to your particular circumstances. Liability limited by a scheme approved under professional standards legislation.